— Topic —

    Tech Giants

    2 receipts tracked • 100% industry hit rate

    — Filed —

    2 receipts on Tech Giants

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    RECEIPT #SCOTT-

    JAN 04, 2024

    Too early to tell.

    PREDICTION BY

    Scott Galloway
    …and also that the empire strikes back. And that is specifically Alphabet and Microsoft come for traditional AI companies.

    FOLLOW-UP

    The prediction is for 2024, and it's too early to conclusively determine the extent to which Alphabet and Microsoft have 'come for' traditional AI companies by the end of the year.

    RECEIPT #BRIAN-

    FEB 22, 2023

    Called it.

    PREDICTION BY

    Brian Morrissey
    “Publishers were complaining about Google and Facebook having a duopoly. Well, be careful what you wish for, because now it’s an oligopoly.”

    FOLLOW-UP

    The characterization of the digital ad market as an oligopoly is validated by Press Gazette's own framing and industry data showing the rise of additional dominant platforms and retailers beyond Google and Facebook by the mid-2020s.